Startup Guidance for Enterprise Engagement
We help startups navigate large healthcare enterprises—identifying priorities, the right entry points, and relationship-driven engagement—drawing on experience bridging mission-driven health systems and early-stage innovators.
01
Enterprise landscape and priority mapping
02
Identification of relevant champions and decision-makers
03
Strategic questions and learning agenda
04
Enterprise-ready materials and positioning
05
Guidance on relationship-driven engagement strategy
Case Study
Navigating Health Systems
A large healthcare corporate venture fund supported efforts to strengthen how its portfolio companies navigated enterprise health systems. The work guided 30+ companies across medical devices, digital health, diagnostics, and services in understanding enterprise priorities, identifying decision-makers, and developing enterprise-ready positioning.
Impact: Improved portfolio readiness, accelerated adoption pathways, and increased the likelihood of scalable deployments aligned with long-term investment value.
https://www.linkedin.com/pulse/taking-mystery-out-enterprise-partnerships-guide-business-kothari/
